30 second commercial
On their website videos page.
Why it works: tells a story, creative, voice over, feels personal, finds its audience
Tech: dolly shots, sound effects,
Alex Amoroso, Cheesecakes by Alex -- Kabbage Testimonial - YouTube
1 min. 38 sec
Why it works: Feels personal, only feels slightly scripted. Keeps moving, never drags.
Tech: Almost every shot is handheld, except for his interview, which looks good on a tripod. Background music track
Bozeman, Montana Curbside Recycling Program Commercial - YouTube
2 minutes
Tech: professional graphics, steadicam/glidecam
Critique: could be cut down to half the length and be just as effective
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