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Patagonia 30 second TV commercial


REI
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REI Get Out and Play

Tips for Creating Killer Product Videos - Vimeo

Nine tips for creating killer product videos on Vimeo
Their article includes examples of each talking point.
1. Context is king
2. Show and tell
3. Tell your story — or let your customers tell it for you
4. Beautify your home
5. Cater to your target audience
6. Don’t use scare tactics
7. Inject your video with some personality
8. Include a call to action (CTA)
9. Connect, human to human

Days of Heaven and Natural Light Cinematography

Days of Heaven (1978) was filmed almost entirely with natural light.  Here are some DVD freeze frames from the film to help study the placement of the subjects in relation to the light source.

Click an individual image to see a full-size version.

Learn more:
Four Lessons in Cinematography from Nestor Almendros | Filmmaker Magazine

Shooting Days of Heaven with Terrence Malick | A-BitterSweet-Life

Side light during the magic hour.

side light using the setting sun and capturing a golden glow (magic hour)

indoor scene, one of the only scenes in the film to use artificial light

Was probably filmed during sunset. This low angle is one of the only ones used in the film.

The beauty of natural light

interesting framing and juxtaposition showing the character and what he sees

Many of the film's scenes were shot during the magic hour and darker scenes were filmed after sunset.

Most likely late afternoon light, probably using a bounce card to fill in the actress' face naturally.