Thursday, August 13, 2015

Tips for Creating Killer Product Videos - Vimeo

Nine tips for creating killer product videos on Vimeo
Their article includes examples of each talking point.
1. Context is king
2. Show and tell
3. Tell your story — or let your customers tell it for you
4. Beautify your home
5. Cater to your target audience
6. Don’t use scare tactics
7. Inject your video with some personality
8. Include a call to action (CTA)
9. Connect, human to human

Tuesday, August 4, 2015

How to Get Hired as a Videographer

Some of the most important keys to getting hired as a videographer
  • Tell everyone you know (and strangers) that you're a videographer.
  • Have a few excellent samples of your work (you may need to do these for lower cost to acquire your first clients since they are taking a gamble on you).
  • Do work for non-profits to have footage for an online reel
  • Know what your market can bear for pricing.  A pro videographer in Southwest Montana said that $50/hour is on the low side for video production.
  • Sell yourself.  Use Facebook, a website, and LinkedIn to promote your work and help potential clients discover you.  Blog and post to Facebook regularly.
  • Get back to potential clients in the same business day or within 24 hours.  People often want video right away and responsiveness will show potential clients that you are serious and interested. 
A handy guide to hiring video professionals on Vimeo has a range of prices that indie videographers and agencies charge for their work.