Nine tips for creating killer product videos on Vimeo
Their article includes examples of each talking point.
1. Context is king
2. Show and tell
3. Tell your story — or let your customers tell it for you
4. Beautify your home
5. Cater to your target audience
6. Don’t use scare tactics
7. Inject your video with some personality
8. Include a call to action (CTA)
9. Connect, human to human
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