Friday, July 12, 2013

Eduardo Garcia's journey - a lesson in professional storytelling


Active Ingredient from Citizen Pictures on Vimeo.

Why it works:
  • personal voice over
  • beautiful, captivating visuals
  • cuts are 1-2 seconds in length (keeps the viewer engaged)
  • background music track
  • cuts are very precise and intentional (no fluff)
  • background music does not detract from the subject's voice over
The viewer experiences his story as if listening to him speak in person.  We are his hunting companion, adventure partner, co-pilot, and friend.

"Time is precious and valuable and you should be doing something productive with it."
- Eduardo Garcia

Other notes:
- background music changes several times
- a few slow-motion shots
- dolly shots
- helicopter shot(s)
- tracking shots

Overall a very engaging 7 minutes and 45 seconds of video. Top notch film production quality, editing, and scripting.

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