Tips for Creating Killer Product Videos - Vimeo

Nine tips for creating killer product videos on Vimeo
Their article includes examples of each talking point.
1. Context is king
2. Show and tell
3. Tell your story — or let your customers tell it for you
4. Beautify your home
5. Cater to your target audience
6. Don’t use scare tactics
7. Inject your video with some personality
8. Include a call to action (CTA)
9. Connect, human to human

How to Get Hired as a Videographer

Some of the most important keys to getting hired as a videographer

• Tell everyone you know (and strangers) that you're a videographer.
• Have a few excellent samples of your work (you may need to do these for lower cost to acquire your first clients since they are taking a gamble on you).
• Do work for non-profits to have footage for an online reel
• Know what your market can bear for pricing.  A pro videographer in Southwest Montana said that $50/hour is on the low side for video production.
• Sell yourself.  Use Facebook, a website, and LinkedIn to promote your work and help potential clients discover you.  Blog and post to Facebook regularly.
• Get back to potential clients in the same business day or within 24 hours.  People often want video right away and responsiveness will show potential clients that you are serious and interested. 

A handy guide to hiring video professionals on Vimeo has a range of prices that indie videographers and agencies charge for their work.

Total Cost of Buying a Panasonic GH3 for Wedding Videography

Using a static camera to focus on the bride or groom's face when filming weddings can mean the difference betweeen a profesisonal final product or an amateur effort.

Why buy a Panasonic DSLR for wedding videography?
They are the only DSLR manufacturer that allows their cameras to record for longer than 30 minutes continuously.  If you're filming wedding ceremonies or any other live event that runs longer than 30 minutes, other great DSLRs from Nikon and Canon may create production challenges.

Regular DSLRs can also overheat if they are used continuously throughout a day for too long.  Panasonic has engineered their GH3 and GH4 cameras to withstand longer video recording times.

If you're considering buying a Panasonic GH3 for wedding videography (as a second camera), here's a cost breakdown for the camera and accessories you'll need.

Panasonic GH3 camera body
$800-850 new or about $620 used in very good condition.

Panasonic 35-100mm f/2.8 lens (70-200mm equivalent)
$1,095 to 1,500 new or about $940 used.
This lens will allow you to get tight close-ups that are essential to capture the emotion of a wedding ceremony.  This type of cinematic look will separate you from videographers that are using camcorders.

Panasonic DMW-BLF19 Lithium-Ion Battery (extra battery)
$51
If you're shooting long events, keep at least three batteries for each camera.  Four batteries will probably ensure you don't run out of power.

Tiffen 58mm Variable ND Filter (fits the Panasonic 35-100mm lens)
$110
Anytime you're shooting outdoors and want to keep a fast aperture to get the cinematic look, you'll need an ND filter to reduce the light reaching your lens to allow f/2.8-f/5.6 to be possible.

Shotgun mic (to pickup scratch audio for syncing later or ambient audio when filming things other than the ceremony)
$200-300

Panasonic MS2 Shotgun Microphone
$230

Rode VideoMic Pro
$203

Rode Stereo VideoMic Pro
$259

Here's a cost summary for buying the Panasonic GH3 to shoot medium telephoto footage. Again, this assumes you would be buying the GH3 as a second camera when you already own a Canon, Nikon, or Sony DSLR.

Camera $800
Lens $1,200
Two extra batteries $102
Variable ND Filter $110
Shotgun mic $230
-----------------
Total: $2,442

10 Things to Know About Videography with DSLR Cameras

1. Most DSLRs can only record for 20-30 minutes per clip.  Nikon, Canon, Sony, and most major DSLR makers have set a maximum clip limit at 29 minutes and 59 seconds to avoid a European tax on cameras that record for more than 30 minutes continuously. The only DSLR cameras on the (2015) market that shoot longer than 30 minutes are the Panasonic GH2, GH3, and GH4.
2. Focusing (pulling focus) on a DSLR can be very difficult on the fly.  Focusing using your camera's viewfinder for photography is easy, but constantly changing focus using a tiny 3" LCD is very difficult .  Shoot at f/4-5.6 to still get shallow depth of field with your telephoto zoom lenses, but give yourself a wider target to hit.
3. Video will be unacceptably shaky unless you use some kind of camera support.  Wedding and event videographers typically use monopods or shoulder mounts to quickly move from shot to shot.  Turning on image stabilization in your lenses will also help smooth out camera shake when not using a tripod.
4. Older DSLRs do not shoot full 1080 HD at 60 frames per second.  Only specific models of DSLR cameras (and the 2015 models from Nikon and Canon) can shoot slow motion at 1080p.  Many professional camcorders offer 1080p at 60 frames per second, but most DSLRs on the market today only shoot 60 frames per second at 720p.
5. Be prepared for extra audio equipment.  External audio recorders are essential if you want to capture professional quality audio.  Some DSLRS do not have a headphone jack to monitor your audio, but you can solve this problem by using a splitter cable on your audio recorder.  One end of the splitter would feed into your DSLR so your audio can be pre-synced and the other end would allow you to monitor the audio with headphones.
6. ND filters are not built into DSLRs.  If you're shooting in sunny or partly sunny conditions, you'll need an ND (neutral density) filter to reduce how much light is reaching the lens.  This will allow you to keep the cinematic look.  Without an ND filter, you'll have so much in focus that it will look like you filmed with a camcorder.  Look for a variable ND filter that can give you 2 to 6 to 2 to 8 stops of light reduction.  Lenses can have different filter thread sizes (measured in mm).  Most professional Canon lenses use a 77mm filter thread, so you may be able to get away with buying only one or two ND filters.
7. Have lots of batteries on hand.  If you're shooting live events where the camera cannot be plugged into the wall for power, ensure you have lots of extra batteries.  When recording video, DSLRs drain batteries very quickly.  I recommend having a minimum of three batteries for each camera if you want to film weddings or other long events.  Bring your battery chargers with you just in case you need to recharge them on location.
8. Always use full manual exposure.  Even mid-range DSLRs that shoot video should allow you to have full manual control over your Aperture (F-stop), shutter speed, and ISO settings.
9. Focusing will be even more difficult in low-light situations.  Modern DSLRs can produce fantastic images at high ISOs, but because the camera sensor is doing extra processing for low-light settings, the image on your Live View LCD will be less sharp than when you're shooting in daylight.  It will be more difficult to tell if your focus is set correctly.  Use an on-camera LED light or another light strategically positioned and "gelled" to give your camera more light to work with so you get sharper and less noisy footage.
10. Faster memory cards will save you time.  Ensure you purchase CLASS 10 or faster SD/Compact Flash memory cards for your camera.  If you invest extra in faster cards, you'll save time transferring footage from long shooting days.  Mid-range cards will transfer at about 60 MB/s over a USB 3 connection and high end cards will transfer at 80-100+ MB/s.

Montana promo videos

Make it Count - an incredible adventure travel montage

Why it works:

• Fast-paced editing to set the pulse.
• Montages with the filmmaker running across the frame in different countries.
• Makes you want to see more by this filmmaker. 
• Music doesn't overpower the message or the visuals.
• The variety

How to Get Great Interview Footage

9 Tips to shoot an interview Documentary Style
Create an outline with several points you want to cover.

Have the subject repeat the question in their answer.

Shoulder rig with follow focus used during documentary interview.
[frame from Shooting a Documentary Style Interview - Video Tutorial - YouTube]

Shoot your interview with two cameras. Choose the camera positions by where you would like the subject to look. One wider shot showing the subject in their environment, and a close up camera that creates intimacy with the subject.

Capture two audio sources in case one of them has a problem. A wireless lav mic is great for interviews because it cuts down on background noise. A shotgun mic can capture a second audio source.

When a question sparks emotion, follow it up with questions along the same line.

Make the interview conversational and always look at your subject so they feel comfortable.

Get B-Roll about everything possible that your subject talks about.  It will make the editing process go much smoother and makes the piece a lot richer.

Don’t give out specific questions in advance
I cannot stress this point strongly enough. It’s perfectly acceptable to give someone a general idea of what the interview will be about, but do not give them your list of questions. If you do, they will try to memorize their answers in advance and you will lose spontaneity and freshness. Your interview will end up feeling stale, unauthentic and rehearsed. [via: Top 10 Video Interviewing Tips for Documentary Filmmaking]

Learn more:

What I Learned After Conducting 40+ Interviews for My First Feature Documentary

Top 10 Video Interviewing Tips for Documentary Filmmaking